Warta Ekonomi, Jakarta –
Pertiwi Indonesia is a women's organization committed to enhancing the quality and empowerment of Indonesian women within families and society. This aligns with Pertiwi Indonesia’s vision to be a leading women's community in improving the quality of independent and nationally conscious Indonesians in the digital era. One of its key missions is to develop a productive, independent, competitive, environmentally friendly, and sustainable creative economy.
"The initiatives and programs initiated by Pertiwi Indonesia aim to preserve the diversity and richness of Indonesia’s noble cultural heritage while responding to modern lifestyles, as well as current economic, social, and cultural conditions. This forms the foundation of Rumah Pertiwi’s participation in the Kriyanusa 2023 Nusantara Craft Exhibition,” said Putri Kus Wisnu Wardhani, a member of the Presidential Advisory Council and Honorary Council of Pertiwi Indonesia.
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Putri added, "Kriyanusa 2023 is part of a broader framework of the culture-based industry sector, which plays a crucial role in supporting and distinguishing Indonesia’s tourism industry. It also involves many MSME players, who serve as the driving force of the people’s economy.”
Rumah Pertiwi is an initiative by Pertiwi Indonesia that provides a platform to showcase and appreciate the works of supported MSMEs. In collaboration with Bank Negara Indonesia, Rumah Pertiwi fosters MSMEs specializing in moringa leaves in East Nusa Tenggara, palm fruit in Semarang, cassava-based products in Bogor, Jelujur embroidery weaving in Pesawaran, Lampung, and a motorcycle workshop for people with disabilities in Jakarta.
At Kriyanusa 2023, Rumah Pertiwi presents the theme "Pertiwi’s Bond of Love for Jakarta Becomes a Work for the Archipelago.” They feature traditional textile heritage, such as Jelujur embroidery weaving from Pesawaran, Lampung, blended with beautiful Betawi motifs, creating a strong visual representation of Indonesia. Rumah Pertiwi also offers home interior products and elegant fashion accessories. Additionally, they showcase teak wood furniture, a heritage passed down for 400 years from Prince Jayakarta.
Antarina F. Amir, Chairperson of Pertiwi Indonesia, expressed her deep appreciation and gratitude for the full support from PT Pertamina (Persero) and PT Bank Negara Indonesia (Persero) Tbk, enabling Pertiwi Indonesia to carry out this series of activities at Kriyanusa 2023 in alignment with the 496th Jakarta Anniversary Program, themed "JAKARTA Becomes a Work for the Archipelago.”
"Through Rumah Pertiwi, Pertiwi Indonesia strives to advance Indonesian MSMEs by preserving traditional crafts while adapting to modern lifestyle demands and fostering love for locally made products. This initiative ultimately benefits both artisans and consumers, especially with the presence of Rumah Pertiwi at Kriyanusa 2023,” said Trisni Puspitaningtyas, Head of DPD DKI Jakarta and Chairperson of the Organizing Committee.
